Malaysia - Engilsh
The Appliance & Electronics World Expo 2024 (AWE 2024), one of the world's three largest home appliance and consumer electronics trade shows, kicked off on March 14 under the theme "Smart Technology Makes Life Easier." AUX Air Conditioner, known as the leader in the household appliance industry, presents its product matrix with the slogan "30 Years of Quality Manufacturing, New Ideas in Intelligence." Through immersive and scene-oriented experiences, it introduces an innovative and intelligent lifestyle to both industry and consumer ends.
Focusing on the air conditioner field for 30 years, crafting a lifestyle of "quality+intelligence"
This year marks the 30th anniversary of AUX air conditioner, and the previous AWEs have witnessed AUX's transformation and innovation. In this gathering of historical moments at AWE 2024, AUX Air Conditioner showcased a 30-year leap in development, reviewing the company's product iterations, technological research and development, manufacturing upgrades, and other achievements. Since its establishment in 1994, AUX Air Conditioner has become an industry leader in intelligent products and a benchmark brand in China's air conditioner industry.
With 30 years of professional refrigeration experience, technical support from 6 R&D centers worldwide, and 12 manufacturing bases across the globe, AUX continually updates its product comparison benchmark and incorporates them into the brand's advantages. In 2024, AUX Air Conditioner will continue to prioritize product innovation and adopt a retail-driven strategy, aiming to maintain its momentum.
Experience scene-based creative interaction and immerse yourself in the charm of science and technology
With an immersive and up-close experience, the AUX exhibition area became one of the most popular venues at AWE.
The large LED screen matrix design at the top resembles a street illuminated with lights at night, combined with pedestrian road elements on the ground. This creates a realistic and vivid atmosphere for AUX Air Conditioner, making it an integral part of fashionable life. It allows AUX and users to meet more comfortably at the AWE.
At the same time, AUX Air Conditioner attaches great importance to coupling with the actual needs of users, taking into account the interactive appeals of young people and creating many interesting interactive scenes.
The creative gameplay, which delves deep into life scenarios and enhances user experience, effectively stimulates the desire to actively share. The combination of influencers and the widespread dissemination of characteristic scenes has greatly boosted brand recognition and fan loyalty.
At AWE 2024, AUX Air Conditioner showcases innovative intelligent products, leveraging its 30-year brand history and immersive interaction to fully demonstrate its strength in pioneering breakthroughs in home appliances. This paints a new picture of a high-quality and intelligent lifestyle for users, leading the industry towards a new era of intelligence.
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