AUX Opens New Hub for the Malaysian Market

Credit: Sinar Harian, National P.15, Oct. 25, 2024

Malaysia has become the first station in AUX’s global planning and is committed to enabling every family to enjoy quality air conditioning. AUX believes that starting from Malaysia, the brand can gradually expand into global markets. This strategic planning not only brings extensive prospects to the brand but also allows Malaysian consumers to enjoy higher quality products and services.

AUX is continuously striving to provide high-value products that embody the principle of "fast, good, and economical.” The brand hopes to introduce its concept to the Malaysian market, enabling every family to experience the quality of AUX air conditioning.

AUX aims to provide quality and affordable options for Malaysian consumers. With core values centered around energy savings and affordability, AUX meets the needs of consumers for a high-quality life while contributing to environmental conservation. From a competitive standpoint, given the stable market, every brand has an equal opportunity.

AUX Malaysia offers air conditioning products at affordable prices

AUX focuses more on how to excel within the existing market rather than directly competing with other brands. Furthermore, AUX Cloud Commerce (Malaysia) Sdn Bhd (AUX Malaysia) is set to launch the R32 Inverter Wall Mounted M-series air conditioning model by the end of 2024.

Meanwhile, the Marketing Manager, Hu Hao, stated that through inverter technology, the product can save users up to 46 percent in energy consumption compared to air conditioners without this technology. He noted that this environmentally friendly technology has been developed to address the issue of excessive energy consumption, thereby reducing the high electricity costs faced by the community.

“The M-series model has received a five-star rating for energy savings. This means it is more energy-efficient compared to other products. It is also equipped with a Wi-Fi system, allowing customers to purchase the product and control it via their phones,” he said.

He made these remarks during an encounter at the Malaysian Engineering Exhibition and Conference 2024 (ENGINEER) and the Malaysia Air Conditioning, Refrigeration, and Ventilation Expo (MARVEX) 2024, held recently. Commenting on the participation in the exhibition, Hu Hao mentioned that it serves as an excellent platform for AUX to showcase their products to the public, particularly in the commercial category. “For this category, we have divided it into two sectors: light commercial and commercial,” he added.

Outstanding Performance

At the exhibition, the brand announced an enhancement in after-sales service, including longer warranty periods and a maintenance-free policy, which will significantly boost customer confidence and loyalty.

Light commercial products, such as the AUX R32 Inverter Cassette Ceiling Model-Y, offer comprehensive 360° cooling for light commercial spaces. Whether for offices, restaurants, gyms, or residences, this air conditioner can be seamlessly integrated, showcasing outstanding performance and modern aesthetics. "However, for supermarkets or large buildings such as hospitals and hotels, commercial products are more suitable for larger capacities," he stated.

The Sales Manager of AUX Malaysia was providing explanations regarding the light commercial air conditioning model to visitors at ENGINEER and MARVEX 2024

He added that the company prioritizes the installation of commercial air conditioning systems based on projects for this market. “For example, if there are plans to construct a building or condominium that requires an efficient airflow system, our products are more suitable for such projects. “If there is demand, they can contact us. We will assist in making calculations and recommending the appropriate horsepower, piping, or equipment required for the installation,” he said.

More Professional and Comprehensive

In its first year, AUX has established six branches across Malaysia, providing a complete network of services. Each service center will offer sales, after-sales service, and spare parts, ensuring a comprehensive solution to customer issues.

AUX partnered with China Rocket, which also participated in ENGINEER and MARVEX 2024, held recently in Kuala Lumpur

The after-sales warranty policy is the most comprehensive in the industry, providing a three-year warranty for the entire unit, four years for the printed circuit board (PCB), and five years for the compressor. AUX is committed to delivering professional air conditioning solutions for both residential and commercial applications to enhance its presence in the Malaysian market.

AUX has risen to 286th place in the list of the top 500 companies in China this year, climbing 12 places from 2023, demonstrating strong market performance and ambition. In conjunction with the exhibition, the company also took the initiative to highlight the aerospace theme as a sign of collaboration with their official partner, China Rocket.

For more information, please visit https://www.auxair.com/my