"Where there's a home, there's AUX" Bring High-Quality Air Conditioners to Every Family

Credit: Nanyang Siang Pau, National P. A5 (Advertorial), Oct. 23, 2024

"Where there's a home, there's AUX" is more than a brand commitment, it's also the goal that AUX Air Conditioner has always been striving at.

Since its landing in Malaysia in August 2023, AUX has commenced its first step to develop the overseas market. As pointed out by Ma Yuchao, assistant to the CEO of AUX Cloud Commerce (Malaysia) Sdn. Bhd., there lives in Malaysia a large Malaysian Chinese population, which is naturally attracted to the brand, and there lies the market. This market is the starting point for AUX, as well as the stepping stone to access other countries and regions in the world.

AUX promises quality air conditioners for every family

AUX believes that the brand will burgeon in Malaysia, grow beyond the border, and flourish across the globe. This is a strategic deployment which will not only open a broad prospect for AUX brand, but also bring quality products and services to Malaysian consumers.

AUX is committed to supplying cost-effective products to meet the demand of the consumers. Cost-effective means both affordable and user-friendly. AUX hopes that the brand will bring the cost-effective philosophy into Malaysia, so that an average family can afford high-quality air conditioners. By innovation and optimization, AUX wants to be the first choice of every family, and be a partner in their life.

The market evolves fast, and the preservation of the environment has become a global concern. AUX provides energy-saving and eco-friendly air-conditioning solutions, adopts leading inverter technology for all its air conditioners, and has always taken the lead in low-carbon life for the attainment of sustainable goals.  

AUX provides professional and comprehensive

residential  and commercial air-conditioning solutions

Energy-Saving and Affordable Air Conditioners

Allow for A Sustainable Life

AUX hopes to provide Malaysian consumers with affordable, quality air conditioners, to meet their demand for high-quality life and to make contributions to the preservation of the environment.

In terms of competition, each brand has an equal footing in this stable market. AUX is more concerned about doing a good job in the market than engaging the other brands in a direct confrontation. "Your true competitor is yourself, and the key to success lies in fully developed products and services, optimal quality, and satisfactory user experience. The self-perfection concept will enable AUX to provide consumers with more excellent options, and thus realize the brand vision."

At present, the consumers' favor for AUX products has exceeded the expectation of many stakeholders. The quick success of the AUX brand with consumers is a nice surprise to all parties, and it is also a recognition of the efforts that AUX has made. The steady growth of the sales points to a bright future, but the brand is conscious of the room for its improvement.  

In the next few years, AUX will deploy its business in Malaysia in such a manner as to cater to the living need of the local people. Based on market survey, AUX will develop new products for Malaysian consumers, and take root to grow up in this land.

AUX Group ranks 286th in China's top 500 companies this year, 12 marks higher than in 2023, showing its entrepreneurship and strong market performance.

Leading Innovation in Air-Conditioning Technologies 

At the ENGINEER & MARVEX 2024 expo in Malaysia, AUX attracted extensive attention for its advanced technologies and complete matrix of air-conditioning products. 2024 is the 30th anniversary of AUX in the air-conditioning industry, and during the exhibition, AUX put up the slogan of "Explore the Beyond" to highlight its brand spirit of exploration and innovation.

AUX Air Conditioner at ENGINEER & MARVEX 2024

High-Efficient & Eco-Friendly DC Inverter Technology for

Clean and Fresh Air

AUX 5-star energy-efficient M-series wall-mounted residential air conditioner becomes the focal point at the exhibition. This series of air conditioners adopt high-efficient DC Inverter technology and eco-friendly R32 refrigerant to improve refrigerating efficiency and lower energy consumption, and the UVC sterilisation feature ensures clean and fresh air indoors. Besides, the entire series are equipped with standard Wi-Fi control, so you can easily control the air conditioners anytime, anywhere.

AUX has also launched Inverter Ceiling Cassette Model-Y of modern aesthetic design with multiple outlets, ensuring 360° all-round comfortable cooling experience, suitable for workplace, dining room, gym and home installation. Meanwhile, the unique fresh air design greatly improves indoor air quality and makes every minute a fresh and comfortable moment.

In comparison with traditional air conditioners, AUX’s Inverter technology saves energy and maintains environmental-friendly, which is in line with the modern consumer demand for economic benefits and sustainable development. AUX aims to provide professional residential and commercial air-conditioning solutions, so as to boost its influence in the Malaysian market.

Optimizing After-Sales Service

AUX announced at the exhibition that the after-sales service will be upgraded, and the warranty period will be longer. This will boost the customer confidence and brand loyalty significantly.

AUX, upon entering Malaysia, the first step towards global expansion, opened six branches and set up service outlets across the country in the very first year. Each service center will provide sales, after-sales and spare parts services to ensure "all-round settlement of customer complaints".

Becoming China Rocket’s Official Partner

AUX becomes China Rocket’s official partner

Besides, AUX has entered official brand partnership with China Rocket, showing its strengths in scientific research and technological innovation. This strategic partnership will exhibit AUX's capacity in technological innovation, and represents the pursuit of AUX brand for future science development.