Malaysia - Engilsh
March 23, 2025, Shanghai – The AWE2025 (Appliance & Electronics World Expo) wrapped up successfully in Shanghai. AUX Group, a key player in China's home appliance industry, showcased its three major air conditioning brands – AUX Air Conditioning, HUTSSOM, and AUFIT – throughout the event. On March 20, each brand unveiled new product series, highlighting their latest achievements in AI-driven voice interaction, energy-efficient technology innovation, product ecosystem development, and multi-brand synergy. The comprehensive displays outlined AUX's holistic vision of future smart home lifestyles.
Focusing on Intelligent Voice: AUX Defines "Continuous Understanding" in AI Interaction
At the main AWE2025 booth, AUX launched its AI voice flagship product – the Aozhiyin II Pro, marking a major leap forward in smart voice interaction for air conditioners. Powered by DeepSeek AI and Baidu's Large-scale AI models, this product not only responds to commands but also learns user habits and environmental contexts, enabling proactive adjustments—evolving air conditioners from mere "blind followers" to "intuitive partners."
The Aozhiyin II Pro demonstrates multi-dimensional voice capabilities, intelligently adapting to scenarios such as weather updates, lifestyle reminders, mode switching, and sleep environment recognition. For instance, a simple command like "I’m cold" triggers the system to automatically optimize temperature and airflow settings based on current conditions and user preferences.
During the expo, live voice demonstrations of the Aozhiyin II Pro drew packed crowds, with attendees praising it as a "an actual life assistant, not just a voice-controlled remote." This reinforced AUX Air Conditioning's leadership in the smart voice-activated air conditioner market.
Multi-Brand Synergy Meets Diverse Consumer Needs
At AWE2025, AUX Air Conditioning collaborated with its sister brands HUTSSOM and AUFIT under the AUX Group umbrella. Through three tailored product launches, the group systematically presented its brand strategies in response to diversified consumer trends.
HUTSSOM targets the budget-conscious segment with its Zhi Hui Feng series, addressing users' demands for affordable yet high-performance through core features like high energy efficiency, powerful airflow, and remote smart control.
AUFIT, positioned for young consumers, debuted its Te Sheng Dian series at AWE. Focusing on energy efficiency, aesthetics, and personalized scenario adaptability, the series boasts an industry-leading 5.3 energy efficiency rating and integrates functions like pet care mode and elderly assistance mode, exploring new directions in home appliances as "Emotionally intelligent lifestyle partners" that resonate with Gen Z.
The three brands' differentiated positioning under a unified booth highlighted AUX Group’s strategic brand architecture and end-to-end capabilities across high-end intelligence, youth-oriented personalization, and Mass-market accessibility.
Maturity of Voice Ecosystem Cements Industry Leadership
AUX's leadership in smart voice technology is the result of years of effort. Prior to 2022, the Aozhiyin series had already established comprehensive voice recognition and semantic analysis, with continuous upgrades and upgraded versions since.
Frost & Sullivan data confirms AUX Air Conditioning's global dominance, with the Aozhiyin series maintaining its position as the world's top-selling smart voice air conditioner for multiple consecutive years—a testament to consumers' enduring trust in its voice technology.
At this expo, AUX Air Conditioning further upgraded its voice intelligence, evolving from "hearing" to "understanding." Through demonstrating real-life applications and fully integrated voice interactions, it charted a more life-oriented and more intuitive and humanized solutions for smart appliance applications.
AI Technology: Not a Gimmick, But a Long-Term Lifestyle Commitment
As smart home appliances enter a phase of address specific scenarios and deepened user engagement, AUX Air Conditioning responded to diverse consumer needs through three launch events. From flagship-level AI voice capabilities to tailored solutions for youth and entry-level markets, the brand fully embodied its "human-first" product philosophy.
The comprehensive showcase at AWE2025 was not merely a showcase of technological achievements but also a brand statement of AUX's commitment to continuously refining user experiences and transforming how we interact.
As "smart voice" transitions from a functional selling point to a genuine user habit, AUX Air Conditioning is leveraging technology and products to interpret a more imaginative future: where air conditioners are not merely temperature control devices, but intelligent conversational partners in daily life.
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